Brand strategy and marketing plan

Tender number: 2223-145

Successful tender submission: Destination Marketing Store

Address of tenderer: 7 Binning Street, Erskineville NSW 2043

Sub contractors:

• SWELL Design - 31 Flinders Way, Griffith ACT 2603

Commencement date: 14 July 2023

Duration of contract: 9 months

Description of goods/services/consultancy:

• Brand Strategy - All Kinds of Natural
• Brand Strategy - Mogo Trails
• 3 year marketing plan - All Kinds of Natural
• 3 year marketing plan - Mogo Trails

Tendered amount (Incl GST): $143,000.00

Provision for variation to the amount: This contract may be subject to variation, the details of which will be declared if and when any variation occurs.

Provisions for renegotiation: Contract can be varied for additional support identified in stage 1 analysis eg: digital marketing strategy and setting benchmarks against which to monitor and evaluate future marketing activity.

Method of tender: Limited EOI sent to 5 companies

Criteria of tender evaluation:

• Price 20%
• Experience 20%
• Methodology 20%
• Stakeholder engagement 20%
• Undertaking of brief 20%

Provision for operational and maintenance services: N/A

Confidential information: This contract and its provisions are commercial-in-confidence. The exclusion of confidential information from this Register is explained on Council's contract page.

Last updated: 14 December 2023